Retailers are now getting more creative with their shopping lists, offering shoppers a more personalised shopping experience.
A growing number of retailers are trying to capture the consumer’s imagination by using branded items in their retail channels.
This trend comes as a result of the success of social media, where consumers have been connecting with brands through the use of branded social media accounts.
For example, last year, the Australian company WPP launched an Instagram account that featured products from Australian luxury brands like Louis Vuitton, Puma and Gap.
At the time, the Instagram account had nearly 20,000 followers and generated more than $1.3 million in sales.
In 2018, the fashion brand Urban Outfitters launched an official Instagram account, which features products from its collections.
Similar to the Instagram app, the official Instagram feed features products that are currently available in stores, such as the Zara Zara Sweatshirt, Nike SB Dunk, and the Burberry Black.
The official Instagram Feed is also available on the WPP website and has been gaining popularity with shoppers.
Customers can also interact with the Instagram feed by posting photos of the products and comments about them on the official feed, which are shared by the brand’s influencers.
“The Instagram feed is one of the most successful ways to get consumers to see a brand that they are more connected to online,” said WPP retail product specialist, Jason S. Hegarty.
One of the key challenges for brands to take advantage of this trend is marketing their products with the latest trends.
Currently, retailers are still struggling to create a social media presence that is relevant to a consumer’s tastes and preferences.
However, the rise of social networks such as Instagram and Snapchat has made this problem a whole lot easier.
Instagram has also given retailers the ability to create their own Instagram feed in a matter of minutes, while Snapchat has also created a marketplace where brands can create their Instagram accounts for free.
Many retailers are using the Instagram feeds to highlight their latest products, such to showcase new products and their newest collaborations, or to highlight brands they are very excited about, such a Vogue fashion collection or the latest high fashion fashion items.
While Instagram is still in its infancy, it has already begun to transform the way retailers engage with their customers.
Some of the biggest retailers, such Asda and Tesco, have launched Instagram accounts to showcase their latest arrivals, or have made it easier for consumers to find their favourite brands and brands they want to shop from.
Other retailers, like Amazon and Target, have also begun to integrate the Instagram Feed into their online shopping experiences, such that shoppers can discover the best deals online by browsing the brands’ pages on the retailer’s website.
With social media becoming increasingly important for retailers, it’s important that they take advantage, especially as they are now using it to promote their products.
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